Kristian Kristensen’s Blog


Orchestrating the Stack

Posted in Misc by Kristian Kristensen on the April 22nd, 2005

Yesterday I listened to a show from ITConversations by Geoffrey Moore called Orchestrating the Stack, in which he deals with the business case for the different vendors that supply the stuff we use at various levels of the stack. The stack consists of hardware, databases, applications, etc. He talks about what the different gorillas (market leaders) of different levels use as their business strategy, and talks about how to get into the market if your not a gorilla (the advice is to bet on vertical markets).
Anyway it’s a good talk, so download it, and get smarter :-)

A funny side note regards EMC a company supplying data storage solutions, which Moore talks about. Apparently their basic world view is that it’s all about the data, and since the deliver data storage their home free. Well, yesterday I read in a JyllandsPosten (a danish newspaper) that EMC had published some stuff about how the current way of storing data wasn’t sufficient and how companies and people were getting more and more focused on keeping data. Fits nicely with the opinions expressed in the show, and illustrates that Moore’s talk is still relevant some 1 year later.

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